Every community has unique strengths and challenges in recruitment and retention. This session will guide participants through the process of identifying and communicating your strengths and investing in your challenges.

• Discover your unique selling points, identifying challenges and potential solutions

• Examine the five components for creating your Employee Value Proposition (Organizational Culture, Work Environment, Compensation, Benefits and Career Progression)

• Effective marketing strategies to attract candidates with example career pages, job postings, and culture statements